Introducing Search Response and Airings Data in TV Attribution

The following is a cross post from Adometry by Google, a Marketing Analytics and Attribution product.

Mass media drives people to interact with brands in compelling ways. When a TV or radio ad creates an I-want-to-know, I-want-to-go, or an I-want-to-buy moment in the mind of a consumer, many pursue it online. Immediately - and on whatever screen they have handy.

Last year, we announced Adometry TV Attribution, which measures the digital impact of offline channels such as television and radio. Now, we’re moving TV Attribution forward by integrating Google Search query data and Rentrak airings data to help marketers better understand the important moments their broadcast investments create.

New Search Behavior, New Search Analysis

Broadcast media doesn’t just drive consumers directly to websites — it drives searches. Now, TV attribution lets you analyze minute-by-minute aggregated Google Search query data against spot-related keywords to detect and attribute search “micro-conversions” to specific TV airings.

With insights on the entire digital customer journey — including search behaviors — brands can better evaluate broadcast network and daypart, specific ad creative, and keyword performance. As a result, brands can:

• Assess Immediate Influence: See which messages are sticking in the minds of consumers to both maximize TV interest and choose ideal keywords for SEO and paid search strategies.
• Evaluate Awareness Goals: Optimize against a digital signal even when a site visit isn’t the primary goal, such as in brand awareness or sponsorship campaigns.
• Analyze Competitive Category: Glean which generic keywords drive category interest for the industry — a type of insights not possible through site traffic analysis alone.

Rentrak Partnership Speeds TV Attribution Insights

Knowing when your spots aired and collecting that data for timely TV attribution analysis can be a challenge. Marketers who buy broadcast media through agencies often don’t have direct access to this data. And once data is obtained — after coordinating with multiple agencies, partners, and TV measurement companies — the time lag makes for outdated analysis.

TV Attribution now solves these challenges a new partnership with Rentrak, the leading and trusted source for TV airings information.

What Rentrak Integration Delivers

Integrating directly with Rentrak TV Essentials, TV Attribution now overcomes some of the biggest hurdles in TV measurement, with increases in:

• Actionability: TV Attribution can more quickly and easily obtain TV data for analysis without time-consuming coordination from you or your agencies.
• Accuracy: Rentrak provides a comprehensive data set with aggregated viewership information from more than 30 million televisions across the country, and from more than 230 networks.
• Frequency: A direct relationship means more frequent reporting since there is no longer a manual find-and-transfer of data required from TV buying partners.

“What makes this partnership so exciting is it removes the biggest barrier to truly measuring TV effectiveness, timely access to spot airings data including impressions,” said Tony Pecora, CMO for SelectQuote. “Rather than hunting and gathering data, we are now able to spend our time evaluating insights and optimizing our marketing investments across both TV and digital. As a CMO, this is a really big win for our business.”

Want to Get Moving?

The gap between offline and digital measurement continues to close. Learn more about how Adometry TV Attribution, now with Google Search query data and integrated Rentrak airings data, can help you gain more actionable cross-channel insights.

Posted by Dave Barney, Product Manager

Decoding the Top 4 Digital Visitors and Turning Them into Shoppers (Infographic)

Brick-and-mortar stores have one big advantage. When a visitor walks in, salespeople know if the person wants to buy or not. Salespeople are adept at judging such intentions. So, based on their judgment, they approach the visitor with an appropriate pitch to close a sale. Having an ecommerce, or virtual store, is a total game […]

10 Common Pitfalls of Product Launches and How to Avoid Them

You probably think about product launches the same way I do. They’re insanely exciting. Terrifying, yes, but exciting. Part of the reason for the terror is this: We’ve heard of the product launch horror stories. We don’t want it to happen to us. There are risks in running a business, and during product launch those […]

Four Reasons Video Marketing on Instagram Is So Much Better Than on Vine

Short-form videos on Vine and Instagram are powerful tools for increasing brand awareness and increasing sales. But which platform is better? Instagram, hands down. Read the full article at MarketingProfs

10 Questions to Ask In Your Business Demographics Survey

Having a better understanding of your customers is critical for success. Here are 10 questions to include in your business demographics survey

The post 10 Questions to Ask In Your Business Demographics Survey appeared first on VerticalResponse Blog.

The State of Email Marketing Mergers and Acquisitions

The email marketing world continues to be shaken up by multiple mergers and acquisitions. What does this mean for the industry?

Infographic: 14 Online Marketing Tips to Improve Design, Content & Conversions

A trusted resource can be a friend, colleague or industry expert and we may turn to them from time-to-time for guidance. Today’s online marketing landscape is crowded with advice from marketers that may have the power to influence you, but not necessarily the authority to give you sage advice. In our eBook “Winning with Authority [...]

The post Infographic: 14 Online Marketing Tips to Improve Design, Content & Conversions appeared first on Online Marketing Blog - TopRank®.

Email Marketing and Copywriting: Why you should send “spam”

As email marketers, we're taught to never use certain words for fear of upsetting the almighty spam filter. But maybe our fears are more irrational than we thought. In this MarketingExperiements Blog post, learn about a recent test that proved using the word "spam" in your emails can be beneficial.

How to Leverage Your Product to Discover New Growth Channels

If you’ve done any research on how to grow a tech business, you’ve probably come across a guy named Ryan Fujiu. He has led growth at both about.me and Lyft. Recently, he gave a talk at the 500DISTRO conference, where he discussed how to use product to grow through existing channels and find new ones. […]

Why The Customers Who Don’t Convert Are Immensely Important

I love Warby Parker, but I’ll never buy a pair because I have 20/20 vision. My boss reads the Buffer blog daily, but she’s never used the tool a day in her life. We’re brand fans, part of an enormous audience of advocates you may be missing out on. While brand fans like us may […]

3 Emails You Should Send to Increase Customer Appointments

Service calls or consultations are important to your business. Send these three emails to book more appointments with customers

The post 3 Emails You Should Send to Increase Customer Appointments appeared first on VerticalResponse Blog.

Behind the Curtain: 4 Tips for Creating Landing Pages That Convert

  Landing pages are still somewhat of a mystery to many marketers. In theory they sound simple, but it may feel like there are secrets or some mystic formula that has to be cracked in order to be successful. Now you not only need a website that is filled with stellar content and optimized for [...]

The post Behind the Curtain: 4 Tips for Creating Landing Pages That Convert appeared first on Online Marketing Blog - TopRank®.

How You Can Build an Email Marketing List as Quickly as Possible

According to a 2014 survey of 1,000 web-based businesses, email marketing has the highest ROI of any marketing channel. Surveyed companies attributed an average of 23% of total sales to this single channel, and these results are hardly isolated. Anywhere you look nowadays, you’ll see that email marketing is more profitable than ever. The question […]

Supercharge your Google Analytics with SkyGlue

The following is a guest post from SkyGlue, a Google Analytics Technology Partner.

SkyGlue is a powerful add-on tool for Google Analytics that helps web analysts to get more out of Google Analytics. With SkyGlue, you can automate Event Tracking for your website, zoom in on visitor analytics, and export and integrate your Google Analytics data with your own database or CRM.

Automatic Event Tracking: Custom data collection without IT help
Your website probably offers many ways for visitors to interact with your content, so you need to know what your visitors do on your site, and not just which pages they visit. Although you collect important data about interactions like clicks, downloads, and modal popups using Google Analytics Event Tracking, it requires a fair amount of additional setup. And if you don’t have the IT resources to set up Event Tracking, it means that you’re missing out on collecting this important data.

SkyGlue helps you gain independence from IT resources by automating Event Tracking with on-the-fly customization using SkyGlue web portal. By adding one line of JavaScript to your website, the SkyGlue app can track interactions with any HTML element on your website and then send this data to your Google Analytics account.

SkyGlue Event Tracking visual overlay

Visitor analytics + Data export
SkyGlue supports multiple approaches to visitor tracking and offers special reports that let you see the entire sequence of visits and interactions. Integrated fully with Google Analytics advanced segments, these reports let you zoom-in on selected groups of visitors, helping you understand your customers’ behavior, discover patterns, identify technical glitches, improve customer service, and find ways to increase conversion and retention rates. You can also use SkyGlue to export your Google Analytics data on a daily basis, and integrate it with your own CRM and other data sources.

SkyGlue Individual Visitor Report (not based on real data)

SkyGlue puts some of Google Analytics most powerful features in the hands of every analyst. Use it to automate Event Tracking, get access to visitor analytics reports, and export and integrate Google Analytics data with other data sources.

SkyGlue is free to try and takes only a few minutes to set up - check it out and see customer reviews in the Google Analytics Partner Gallery.

For more information, visit the SkyGlue website and read real-world examples of how SkyGlue has already helped many business and organizations get more out of Google Analytics.

- The Google Analytics Developer Relations team

Technology Is for Storytelling, Not Just for Looking Trendy

Brands often get excited about using technology just for the sake of looking trendy. Instead, they need to consider whether the technology helps them tell a better brand story. Read the full article at MarketingProfs

10 DIY Ways to Get More Visits to Your Website

Want to increase visits to your website? Check out our list of ten actionable ways to do it

The post 10 DIY Ways to Get More Visits to Your Website appeared first on VerticalResponse Blog.

Inbox Impact and the First Impression Factor

Just as they do in the worlds of dating and job interviews, first impressions matter in the email marketing arena as well.

Live Streaming Showdown: Meerkat Versus Periscope

Live streaming video services have finally hit the mainstream market, and are beginning to pick up steam. Many might compare their use to Dave Egger’s 2013 novel, “The Circle,” which explores the beginning of a transparent society in which politicians, public servants, and private citizens “go transparent” by wearing body cams and live streaming every [...]

Should Marketing Adapt to Sales or Sales Adapt to Marketing?

As a part of marketing automation implementation, should marketing yield to sales' processes or the other way around?

How to Market to Customers When The Free Trial is Over

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These Five Handy Strategies Will Expand Your Marketing Influence

You've heard of growth hacks... Here are five marketing hacks. They don't take a ton of budget, but they have a huge impact on your content creation, customer relations, and sales tactics. Read the full article at MarketingProfs

The 4 Emails Retailers Should Send for Mother’s Day

Reach out to your customers with these Mother's Day emails to increase sales, engagement and trust

The post The 4 Emails Retailers Should Send for Mother’s Day appeared first on VerticalResponse Blog.

2015 Enterprise B2B Content Marketing Report: More Isn’t Better

Companies in the B2B space from IBM to HubSpot have been actively and effectively engaging prospects with longer sales cycle content for years. Like many competitive environments, a lot of emphasis for marketers has been about creating “more” content. More blog posts, videos, infographics, social messages, emails, and so on. But here’s the thing about “more content” [...]

Email Marketing: Improve subject lines in 7 steps by using the right words, in the right order

Getting recipients to open your emails is dependent upon effective subject lines. Read on for seven questions you should ask yourself as you craft your next email for properly sequenced subject lines. Keep the questions handy by downloading a checklist.

The Art of eCommerce Upselling

Let me ask you two questions: is ecommerce a new and better way of doing business? And, is ecommerce better than offline shopping? For many “experts” (such as investors and journalists), it is. However, I disagree. Ecommerce is exactly the same as doing business in the offline world, except it is in the online world […]

#SocialSkim: Facebook Eyes Your Phone Calls, Plus 13 More Stories in This Week's Roundup

Find out how Facebook's begun colonizing phone calls and how its latest algo change will affect your brand page. You'll also get the score on Twitter's new DM feature for nonfollowers and Snapchat's decision to shut down Brand Stories. Read the full article at MarketingProfs

A Beginner’s Guide to Creating a Must-See SlideShare Presentation

Ready to create great SlideShare presentations? This guide will show you how

The post A Beginner’s Guide to Creating a Must-See SlideShare Presentation appeared first on VerticalResponse Blog.

Online Marketing News: Facebook Says Hello, Twitter Gets More Direct, Google Gets Mobile-Friendly

The Periodic Table of Social Media - There’s a science to social media. From content and metrics to terminology, here’s a fun way to test and verify your social marketing experiments. Direct Marketing News New Direct Messaging Comes To Twitter - With today’s changes, the ice cream shop can opt to receive Direct Messages from anyone; so you [...]

Using Storytelling to Engage and Persuade (Infographic)

We all seek out stories every day. We watch TV shows and movies, and we read books and newspapers to get stories. Even songs and advertisements tell stories. There’s no escaping it. Stories are part of our lives. And, as marketers, we use stories to help make our ideas stick. We create stories to help […]

How to Remove the VerticalResponse Footer Logo from Your Emails

You can now easily remove the VerticalResponse footer logo in your email campaigns. We show you how

The post How to Remove the VerticalResponse Footer Logo from Your Emails appeared first on VerticalResponse Blog.

There’s More to Life than Analytics – Why Ignorance of Conceptual Models is Costing You Money

I’m a copywriter on a quest for the most conversions. I sit surrounded by data that my agency uses to raise landing pages high on the search results page. Titanic resources ensure these pages are well optimized with tight-coding, clean links and sheaves of search insight that explain what’s been done and what’s on deck. […]

Seven Tips for Effective Local SEO

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What Does Facebook’s News Feed Updates Mean for You?

Facebook introduced three changes that aim to deliver the right mix of updates to users News Feeds

The post What Does Facebook’s News Feed Updates Mean for You? appeared first on VerticalResponse Blog.

4 Essential Tips for Content Marketers to Survive Mobilegeddon, Google’s Mobile Friendly Update

Internet users are spending more time than ever on their smartphones, which means Content Marketers must adjust their strategies to create a better user experience for those drawn to the small screen. The release of Google’s new mobile-friendly update, aka "mobilegeddon", has drawn a firestorm of attention to the need for improving website responsiveness and user experience on mobile devices. There's a good reason for this: A recent study by ComScore and Millennial Media found that approximately 56% of digital content is now consumed via smartphones. Knowing that a large portion of your audience likely searches, consumes and interacts with content on their mobile device should inform how you execute on your Content Marketing initiatives. The good news is, despite the apocalyptic headlines on many blogs, Google has stated that the new mobile-friendly update only affects:

• Search rankings on mobile devices
• Rankings of individual pages, not entire websites

Even so, mobile content discovery and consumption is universal and it's more important than ever to optimize for search and user experience with content on all devices. To help you save the day, we’ve compiled a list of 4 essential tips for content marketers to take a more mobile-friendly approach to content. Make Google happy. Make your customers happy. Everybody wins!

#1 - Understand Where You Are Now

Google has provided a very handly (albeit not 100% accurate) tool that can be used to quickly check to see if any website is mobile friendly. If you pass the test you’ll be shown a snippet of how Googlebot see your page as well as some additional resources on creating mobile-friendly web pages. If your website fails the test, Google will provide reasoning for the failure as well as recommended steps for making the website mobile-friendly. Below is an example from Moz of a website that unfortunately did not pass the mobile-friendly test. In fact, this blog did not pass the test until recently, thanks to the efforts of Evan and Howie on our team to update our WordPress template. The third way you can assess if a website is mobile-friendly is by simply typing a query in your smartphone on Google. If the website is mobile-friendly it will be indicated just prior to the web page meta description.

#2 - Always Keep Your Audience in Mind

Google doesn’t make purchasing decisions, your customers do. So while it’s important to follow the guidelines that Google sets forth, your customers should always be top of mind when determining your Content Marketing strategy. Rely on your data and what you know about your audience to help form the changes you will make to content in order to meet Google’s new mobile-friendly requirements.

#3 - Make Your Headlines Notable

Between smartphone apps, email and mobile web content, consumers are constantly inundated with digital content on their mobile devices. This means your window of opportunity to grab and hold their attention is very small. When crafting your content headlines, focus on:

• Offering a teaser of the content to draw them in
• Clearly articulating what they’ll find
• Empathizing with their needs and pain points

#4 - Create Concise Content That is Easy to Consume

How your audience consumes and interacts with your website content on a mobile device can be much different than your desktop users. Keep in mind that your website must serve both mobile and desktop users in a way that is relevant. How can you make your website experience more meaningful for mobile users?

• Website Home Page: Offer brief overviews and appropriate Calls to Action for the various focal points of your website.
• Website Interior Pages: Provide a concise overview at the top of the page so that mobile users can quickly scan the content. As you move down the page you can dive deeper into your focus areas. This will ensure that both mobile and desktop users have access to the proper amount of content.
• Blog Content: Focus your introduction on providing an overview of what they will find in the post. Again, this will allow your audience to determine if they want to consume the information on-the-go.

Google’s new mobile-friendly update shouldn’t be seen as an Armageddon-esque threat, but as an opportunity to better serve your online audience with content that is easy to find, consume and act on with mobile devices. Hopefully the tips provided above take some of the fear, uncertainty and doubt out of the process and have provided a clearer path for making your content marketing efforts more mobile-friendly. I am curious to know; What type of content does your mobile audience typically respond best to? Photo: Shutterstock

The 5 Major Factors to Look for When Evaluating a Website

MECLABS Institute performed an internal survey to find out what people look at when they are evaluating a website. This article will focus on the elements surveyed: appearance, clarity, timeliness, ease of placing an order and navigation.

Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Customer acquisition cost (CAC) is a metric that has been growing in use, along with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. Today, many web-based companies can engage in […]

Marketing, PR, Social, Advertising Are All Intertwined: Geoff Livingston on Marketing Smarts [Podcast]

Author, strategist, and MarketingProfs Marketing Writing Bootcamp instructor Geoff Livingston discusses marketing strategy, customer experience, content, PR, and more. Read the full article at MarketingProfs

7 Tips to Creating a Memorable Slogan

Follow these suggestions to create a slogan your customers will remember

The post 7 Tips to Creating a Memorable Slogan appeared first on VerticalResponse Blog.

Rejoining TopRank Marketing: 5 Career Lessons That Brought Me Back

One of the most exciting parts of life is uncertainty. You never really know where the decisions that you make will lead you. Sure, you have a rough idea of where you may end up but there are always unforeseen factors outside your control. In my first stint at TopRank Marketing, I was the agency [...]

What’s Going on in the World of 'People-Based Marketing'?

The world of email marketing needs B2B intelligence, and the best email practitioners will look to powerhouse B2B companies to utilize their insights and tools.

I’ve Built My Buyer Personas, Now What?

Once you've successfully defined your buyer personas, how can you execute an effective marketing strategy with them?

Save the Date: 'One-Stop Digital' for Email Marketers

ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on all things email marketing and will take place from May 5 to 7, 2015.

Save the Date: 'One-Stop Digital' for Email Marketers

ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on all things email marketing and will take place from May 5 to 7, 2015.

Don’t Do A Redesign! Learn Why Evolution Beats Revolution

For those about to engage in an epic design overhaul to take your product to the next level, I’ve got bad news for you. It’s probably not going to work. The revolutionary, or “out with the old and in with the new,” approach to redesign has been the norm for many years. Websites, in particular, […]

Think Like a Publisher and Use These Six Types of Custom Content

The biggest lesson brands can learn from publishers is the importance of various types of content. Make sure you're considering these types of custom content. Read the full article at MarketingProfs

Top 10 Website Eyesores to Avoid

Avoiding design eyesores on your website is essential to keep visitors coming back. Do any of these bad design choices apply to your site

The post Top 10 Website Eyesores to Avoid appeared first on VerticalResponse Blog.

Twitter Announces You Can Now Receive Direct Messages from Any User

Twitter announced a major change to Direct Messages making it easier to communicate on the social network

The post Twitter Announces You Can Now Receive Direct Messages from Any User appeared first on VerticalResponse Blog.

5 Challenging Questions to Help Close the Customer Experience Gap

There's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you close that gap?

How Great Startups Build Brands With The Right Words

Your marketing message is often the very first communication between you and a potential customer, which is why it’s so important to nail your first impression. It only takes 50 milliseconds for users to make a judgment about you and your product. It’s your chance to define who you are and what you do. For […]

Email Etiquette: Do Consumers Like Humor and Informality?

Do consumers like humor in marketing emails? Do they prefer formal or informal language? Is it acceptable to include the occasional "LOL" and "BTW"? Read the full article at MarketingProfs

Get Better Results: Grow Clients’ Email Lists the Right Way

Reinforce good email list growth practices and help your clients realize better results by keeping an eye out for these five red flags

The post Get Better Results: Grow Clients’ Email Lists the Right Way appeared first on VerticalResponse Blog.

Email Re-Engagement Programs: Advice From Frank Underwood

Frank Underwood from Netflix's "House of Cards" may be a ruthless politician, but he might also just have some words of wisdom for the email marketing industry.

eBook: Winning with Authority Rainmaker – Integrated Content, Search & Social Media

When faced with the seemingly insurmountable odds of information overload, 63GB per person per day in the USA, how can brands, let alone enterprising individuals stand out? Be the best answer wherever customers are looking. And how do you do that? By creating authority across channels and media from search to social to wherever content [...]

Direct vs. Indirect Creative: Which ad is better?

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7 Tips to Help SaaS Companies Get More Customers and Greater Market Share

The tips in this video could save your SaaS company from financial destruction. Watch the video below to get enlightened! Want To Learn More? Steli Efti of Close.io wrote an in-depth article on this subject a while back. Click here to read the article. What’d You Think? Did those tips resonate with you? Do you […]

Should You Delete Your Business Facebook Page?

A business Facebook page is considered one of the must-haves of online marketing. Why in the world would someone not have a Facebook page? Facebook is the world’s largest online network. There are more than 1.35 billion users. Everyday, these users share 4.75 billion pieces of content. Clearly, Facebook is a happening place. But recently […]

#SocialSkim: LinkedIn's Social App Elevate, Plus 9 More Stories in This Week's Roundup

Get the latest on a spankin' new LinkedIn app, Elevate, which helps you plan social content. Also: Hillary's hyper-social presidential bid, Twitter's fancy new homepage, and a potential new Vine story format... Skim for your next social idea! Read the full article at MarketingProfs

How to Create a Call-to-Action on Your Facebook Page [VIDEO]

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The post How to Create a Call-to-Action on Your Facebook Page [VIDEO] appeared first on VerticalResponse Blog.

Online Marketing News: LinkedIn Gets Elevated, Foursquare Gets Pinpointed, The Firehose Gets Cut Off

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The Beginner’s Guide to Customer Feedback

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Avoid Infringement Troubles: Six Ways to Simplify Digital Rights Management

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How to Move Your External Marketing Messages In-Store

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The post How to Move Your External Marketing Messages In-Store appeared first on VerticalResponse Blog.

Email as the Digital Workhorse in the Spotlight

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The post 4 Advanced Tips to Optimizing Your LinkedIn Company Page appeared first on VerticalResponse Blog.

Quick Tips for Perfecting Your Instagram Strategy [Infographic]

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DAA San Francisco presents ‘Optimizing Your Analytics Career’

The Digital Analytics Association (DAA) San Francisco Chapter is hosting an evening of networking and conversation on the topic of ‘Optimizing Your Analytics Career’.

We’d like to invite you to join us for an evening of networking and to hear from a great panel of seasoned experts and analytics newbies on their career paths, goals, and what the future holds. Come with your questions in mind and ask our experts everything you’ve wanted to know and discuss about excelling in the analytics industry.

Moderator: Krista Seiden, Analytics Advocate, Google

Panelists:

• Rahul Todkar, Intuit
• Vidya Subramanian, TIBCO
• Jennifer Cooper, Adobe
• James Oliver, Technorati

By attending you will:

• Network with industry leaders and enjoy great casual conversations with your fellow analytics peers
• Hear from our seasoned experts about their career paths, interests, educational opportunities, and skillsets needed in the analytics industry

Theme: Optimizing Your Analytics Career

When: Thursday April 23rd, 6:00pm - 8:00pm (career panel starting around 6:40pm)

Where: Roe Restaurant, 651 Howard St, San Francisco, CA 94105

Cost: The cost to attend the event is free for DAA members, $15 for non-members and $5 for students (students use this promo code: SFstudent). Students can join the DAA for $39 and also get admission to our annual symposium for free.

This will be an excellent opportunity to connect with your fellow analytics professionals and learn more about advancing in your profession. Join us!

Event website and registration: register here.

This event is organized by local DAA members and volunteers. We encourage you to become a member of the DAA and join our local efforts. Become a member and reach out to one of the local chapter leaders, Krista, Charles or Feras.

Posted by Krista Seiden, Analytics Advocate

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The post The Dos and Don’ts of Marketing Warfare appeared first on VerticalResponse Blog.

3 Marketing Hacks for the Struggling Startup

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Content vs. Advertising – Is There Really A Debate?

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4 Lessons Game of Thrones Can Teach You About Email Marketing

Believe it or not the hit HBO show Game of Thrones can teach us a thing or two about email marketing

The post 4 Lessons Game of Thrones Can Teach You About Email Marketing appeared first on VerticalResponse Blog.

De-Averaging Moms: How Automation Can Help Brands Compete for Mother’s Day Dollars

Mother's Day is a prime opportunity for brands to leverage marketing automation to help them take a piece of the advertising dollars up for grabs around the holiday.

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Tweet In the age of free content, how can you capture leads and foster a relationship with people that consume the articles, videos and updates on your site? Site design and the quality of content you produce can strongly influence the way that people engage with your site. Using an example from the Harvard Business [...]

7 Mistakes That Will Make People Unfollow You on Twitter

The Twitter crowd is fickle. They’re going to unfollow you if you violate any of their preconceived notions of what you should (or shouldn’t) be doing on Twitter. If someone unfollows you, then heck. Their loss, right? Well, in a sense, yes. It’s not the end of the world if you lose a few followers. […]

The Must-Have Elements of a Great Support Portal

Most businesses work hard to ensure their products look great on their website, but very few expend the same effort to set up a comprehensive support portal. This is mostly because businesses are more focused on acquiring customers than retaining them. However, it’s not just marketing content that generates revenue. Great product documentation can go […]

3 Things to Think About Before Crafting an Email

We share three things to get you on the road to success before you start crafting your email

The post 3 Things to Think About Before Crafting an Email appeared first on VerticalResponse Blog.

#SocialSkim: Instagram Carousel Ads Debut, Plus 10 More Stories in This Week’s Roundup

All of life's a glass menagerie. This week, watch Don Draper get divorced on Facebook, and learn all about the just-released carousel ads for Instagram. And look... Facebook just brought Messenger to the Web--finally! Skim to keep the tables turning. Read the full article at MarketingProfs

Online Marketing News: No Millennial Trust, LinkedIn Gets Lynda, 5 Years Of YouTube Ads

Content With Relevant Images gets 94% More Views [Infographic] - Do you want more eyes on your online content? It could be as simple as adding a photo or a video to your post. Visual storytelling is incredibly powerful. The good folks a Quicksprout recently published an infographic (below) outlining a few stats suggesting just how [...]

Facebook Ads and Email – A Chance for the Perfect Fit

By combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy.

8 A/B Split Tests That Made Shocking Discoveries

If your goal is to squeeze the maximum amount of profit from your business, then you want to boost your conversions. A great way to boost conversions is to split test and find out what works best. However, split testing isn’t always black and white. Every business is unique, and sometimes common marketing wisdom can […]

A Dangerous Threat to Your Small Business: Mediocrity.

I think it’s safe to say that no one starts a new venture or a business simply to be average. There’s a drive, a passion and a vision of possibilities. There’s also confidence that great things can be achieved. People who start new companies often risk a great deal with substantial investments in time and money to make their ideas [...]

A/B Testing: What choices does your content really influence?

Some tests are diamonds in the rough that provide insights about customers and marketers alike. Read on to learn more about how testing the customer journey increased lead rates 331%

4 Effective Ways to Increase Email Subscribers [GUIDE]

A growing email list can attract new customers, generate buzz about your business, build relationships and increase your bottom line. Learn 4 effective ways to increase your email subscribers in this helpful guide

The post 4 Effective Ways to Increase Email Subscribers [GUIDE] appeared first on VerticalResponse Blog.

A Dangerous Threat to Your Small Business: The Cult of Mediocrity.

I think it’s safe to say that no one starts a new venture or a business simply to be average. There’s a drive, a passion and a vision of possibilities. There’s also confidence that great things can be achieved. People who start new companies often risk a great deal with substantial investments in time and money to make their ideas [...]

5 Ways to Make Your Shipping More Brandable

We devote a lot of attention around here to service-based companies, but figured it was well past time to give product suppliers some love too. After all, getting products to your shoppers’ doors is all about the destination, and if you can squeeze a bit of extra branding and customer loyalty in the process, why […]

Tackling Quantitative PR Measurement with AirPR & Google Analytics

The following is a guest post by Leta Soza. Leta is the PR Engineer at AirPR where she lives and breathes PR strategy, content marketing, community cultivation, and analytics. Her analytics adoration stems from the firmly rooted belief that you can’t manage what you can’t measure, so bring on the data. She works with everyone from Fortune 500 companies to innovative startups in order to assist them in proving the ROI of their PR efforts while optimizing their strategies.

It’s no secret that PR has historically been difficult to measure… quantitatively that is.

PR pros have always had to rely on less than stellar metrics (AVEs, impressions calculations, etc.) to show ROI, and with seemingly no viable reporting alternatives, PR has basically been relegated to the budgetary back seat.

For years, the industry has struggled to prove its value, lagging behind in technological innovation. But as every aspect of business becomes driven by data, vanity metrics are becoming unacceptable and PR is being held accountable for demonstrating its impact on the bottom line.

At AirPR, we’ve made it our mission to provide analytics, insights, and measurement solutions for the rapidly evolving PR industry. Our Analyst product focuses on increasing overall PR performance while seeking to solve systemic industry challenges through the application of big data.

Analyst, our measurement and insights solution, was created to assist PR and communication professionals in understanding what’s moving the needle in terms of their business objectives.

Interested in how many potential customers came to your website from that press hit? Curious which authors drove the most social amplification during a specific quarter? Want to more deeply understand message pull-through or even attribute revenue? Analyst simplifies getting these answers.

One of the key features of Analyst is our unique integration with Google Analytics. Our integration arms Analyst users with a comprehensive snapshot of the PR activities driving business objectives, as well as the insights to understand the media placements (earned or owned) that are achieving specific company aims, giving PR professionals a single dashboard dedicated to displaying the performance of their efforts. Completing the GA integration creates a comprehensive view of the most meaningful and actionable PR data in aggregate which then allows users to click into any piece of data for more context.

AirPR Analyst Dashboard (click for full-sized image)

In PR attribution is key, so we leverage Google Analytics data in order to display PR-specific performance and demonstrate ROI. Our aim: To change the way the industry thinks about PR analytics, insights, and measurement and to provide the solutions that support this shift.

To quote legendary management consultant Peter Drucker, “In this new era of ‘big data’ it is even more important to convert raw data to true information.” Our goal is to deliver actionable and meaningful information. When decision makers understand what’s working, they can increase effort on certain aspects, eliminate others, and make impactful budget allocation decisions for future PR campaigns, much like they do for advertising.

To learn more about AirPR Analyst, check us out in the Google Analytics app gallery.

Posted by Leta Soza, PR Engineer at AirPR

Mastering the Content Code: Mark Schaefer on Marketing Smarts [Podcast]

Author, speaker, and educator Mark Schaefer discusses his latest book, The Content Code, and shares secrets for igniting your content so you can break through the deafening noise and achieve marketing success. Read the full article at MarketingProfs

New Feature: Improved Contact Search for Email Lists

Our latest feature allows you to quickly & easily find a contact in your email list, reset a bounced email address or unsubscribe one

The post New Feature: Improved Contact Search for Email Lists appeared first on VerticalResponse Blog.

Content Marketing Tools A to Z That You Can Use in 2015 and Beyond

Tools are only as effective as the skills of the person using them. In a world of digital marketing that’s 24/7 with ubiquitous connectivity from anywhere, anytime, marketers’ need for tools is greater than ever. Content Marketing in particular offers a competitive landscape where the effectiveness and efficiency offered by the right mix of tools [...]

8 Offline Social Skills You Should Carry Into Your Social Media Efforts

It’s obvious that your social media presence and your in-person presence are two very different things. When you engage online, you can curate your posts, time your interactions, edit your photos, and create the experience that you want. Even though the online you and the offline you are different, there is still a lot of […]

Best Practices for Video Marketing on Social Networks from Cisco, SAP & Bally Switzerland

Driven by consumers’ insatiable appetite for video content, video marketing has become an important part of social media marketing. With platforms like Facebook, Twitter, Pinterest, and Instagram launching their own video applications, videos can be optimized for success beyond web pages and YouTube to where customers are actively seeking, consuming and sharing video content: social networks. Whether you’re a [...]

Why Your Content Management System Must Be Omnichannel-Ready

As channels proliferate, CMSes built around page editing will no longer suffice to keep up with business needs. Read the full article at MarketingProfs

75 Email Newsletter Content Topics You Can Use ASAP

To keep relationships going strong, provide your subscribers with consistent and interesting content. Here are 75 topics you can use in your email newsletters right now

The post 75 Email Newsletter Content Topics You Can Use ASAP appeared first on VerticalResponse Blog.

The Power of Assists: Marketing Technology Is a Team Player

Marketing technology, and particularly marketing automation technology, can be well-suited to provide assists to the marketing team. Are you using it in this way?