IAB: First Half 2015 Ad Revenues $27.5 Billion, Search Captures 50 Percent

Today the IAB (and PriceWaterhouseCoopers) released its half yearly Internet Advertising Revenue Report. Total US digital revenues were $27.5 billion for the first half of 2015. Mobile ad revenues were $8.2 billion or just under 30 percent. Search led all other categories, though its percentage...

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