Fall is officially here. The days are growing shorter, social media feeds are piling up with snaps of apple-picking, and everyone is starting to brainstorm their Halloween costumes. Before you know it, trick-or-treaters will come knocking. Is your business ready?
More than 171 million Americans plan to celebrate Halloween this year, according to the National Retail Federation. Total spending is expected to reach $8.4 billion, an all-time high in the history of NRF's annual survey. Whether your business deals in retail, hospitality, or services, there's plenty of opportunity to dress up your marketing for the season.
Avoid the nightmare and plan ahead
Forty-three percent of consumers tackle their Halloween shopping in the last two weeks of October - which means now is the time to start planning your Halloween email marketing.
Here are some of our favorite Halloween campaigns already hitting inboxes.
Spooktacular Subject Lines
Give your customers the equivalent of a good “Boo! I got you!” with a subject line that screams the spirit of the season:
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